Our Story

At Nooltrends, we believe that what you wear should not only look good — it should feel good, too.
We are a wellness fashion brand dedicated to creating beautifully embroidered clothing that celebrates comfort, craftsmanship, and quality.

Nooltrends began not as a business idea, but as a journey of healing and rediscovery.
Our founder, a creative, faced an unexpected turning point after an accident left her unable to walk for several months. For someone who had always expressed themselves through movement and dance, being still was deeply challenging.

During this period, embroidery became a source of calm and purpose — a way to channel creativity, mindfulness, and emotion through each delicate stitch. What started as hand-embroidered positive messages on canvas quickly grew into something much bigger: a movement that connected people through art, healing, and hope.

In 2022, that spark of creativity evolved into Nooltrends — an apparel brand that celebrates wellness through fashion. Every piece is designed to inspire balance and confidence, reminding you that beauty can emerge from even the most challenging moments.

Fun fact - Nool means thread in Tamil. Our mission is storytelling through Nool.

Nooltrends online community has the gift of giving pure good vibes, so make sure to follow @nooltrends on all social media platforms.